People raising of minor languages communities

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People raising of minor languages communities (Swiss Italian and Rumantsch languages)

Project scope

The Swiss-Italian community contributing in Wikipedia is active and composed by several editors, in the other hand the local wikimedian community is losing members attracted by other projects. The same happens also for the Rumantsch community. The idea is to experiment a local system of advertising in order to attract volunteers and to revitalize the local Wikimedian community.

The project will be managed in different steps.

Project goal

  • People raising (main objective)
  • Meetings with local associations
  • Meetings and events in local schools
  • Meetings and collaboration with local cultural organizations
  • Advertising and promotions in local newspapers
  • Start new projects for rumantsch language (http://rm.wikisource.org and http://rm.wiktionary.org) in collaboration with local associations

Non-financial requirements

Two local wikimedians and connection with some local facilities.

Fit to strategy

  • Presentation of Wikimedia projects and movement.
  • Appreciation of volunteers.
  • Attract more volunteers

Measures of success

  • attracting 10+ volunteers
  • brand awareness
  • creation of links with local associations

Description

The 1st step will be focused in Ticino to create a new communication and a new material to attract wikimedians.

The 2nd step will be focused to have this advertising campaign.

The 3rd step will be focused to meet new members.

Budget

1st Phase (May-June)

N. Description Qty Unit Qty Unit Unit Price (CHF) Total Price (CHF) Total Amount (USD) Total Amount (EUR)
1 Graphic designer 1 person 1 week 500.00 - - -
2 Business cards 200 cards 2 wikimedians 130.00 0.00 260.00 0.00
3 thin card 1500 cards 410.00 0.00 410.00 0.00
4 Gadgets 0.00 0.00 0.00 0.00
Subtotal CHF 0.00 USD 0.00 EUR 0.00
N. Description Qty Unit Qty Unit Unit Price (CHF) Total Price (CHF) Total Amount (USD) Total Amount (EUR)
1 Advertising campaigns (newspapers) 0.00 0.00 0.00 0.00
1 Advertising campaigns (local web sites) 0.00 0.00 0.00 0.00
1 Advertising campaigns (Cinema) 0.00 0.00 0.00 0.00
Subtotal CHF 0.00 USD 0.00 EUR 0.00

In the first phase there is the preparation of some materials. Mainly business cards, booklets and posters.

The campaign will be held through: a) newspaper: Xtra and Piazza del Popolo, two inserts of local newspapers b) websites: www.tio.ch (for one week) c) Cinema: before any program transmitted on the screen, 10 seconds for one month d) Posters: for one town in 5 places

After this period there will be an analysis to check the better way to have this campaign.

Material

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